The history & design of the Nike Tn / Air Max Plus

In the ever-progressive world of sneaker culture, only a handful of silhouettes have achieved the status of a true classic and icon. The Nike Air Max Plus, also commonly referred to as the Nike TN or even the Tn1/Tuned 1 is a legendary shoe that boasts a rich history and a design that is instantly recognizable from afar. Since its inception back in 1998, the Nike Air Max Plus is celebrating its 25th anniversary in 2023. The Air Max Plus not only captured the hearts of sneakerheads but also serve as a symbol of street style and urban culture. In this article, we’ll be diving deep into the origins and the distinctive design elements that have made the Nike Air Max plus a timeless classic.

1. The Exoskeleton Upper: Arguably the most striking and immediately recognizable feature of the Air Max Plus is its upper, adorned with a unique exoskeleton. This TPU (thermoplastic polyurethane) cage, inspired by the graceful swaying of palm trees, serves the dual purpose of standing out from the Air Max predecessors and to provide stability to the wearer. It is offered in various colour combinations, allowing fans to make a personal style statement while paying homage to the shoe’s origins. 

2. Mesmerizing Gradient Colourways: A signature feature synonymous with the Air Max Plus is its mesmerising gradient colourways. These innovative gradual transition from one colour to another are sure to captivate the eyes and imagination. McDowell visualized in telling a “night-to-day” story and decided to stray away from traditional solid colourways. The “Sunset” colourway, whichsmoothly transitions from light yellow to fiery orange, is perhaps the most celebrated example. The colour fade turns each pair of Air Max Plus shoes into a wearable work of art. 

3. Tuned Air Technology: The Air Max Plus boasts the innovative Tuned Air technology which was revolutionary when it was first introduced. While other sneaker brands were still dwelling on the traditional rubber or foam outsole, Nike was working hard to bring the concept of “walking-on-air” to life. The individual pods in the sole are filled with pressurized gas, offering targeted cushioning and support for different pressure points on the foot. McDowell emphasized the different hemispheres on the rubber and even included coloured dams to indirectly draw more attention to the Tuned Air that was inside. The result is not just a showcase of new technology but also improved comfort and performance, a hallmark in the Air Max series. 

4. Branding and Swoosh: Of course, no Nike shoe would ever be complete without their trademark Swoosh. However, one can quickly point out that the Swoosh featured on the Air Max Plus is a little slimmer and longer than a typical Nike swoosh. McDowell was bold enough to take the creation of the Air Max Plus silhouette as a chance to challenge the Nike lore. Initially, he had forgone the yellow and black hexagonal “Tn AIR” despite being a week into the initial sketches. He was told that it was a really big deal, and the logo should be featured prominently. Thus, out of obligation, the iconic “Tn AIR” logo was placed on the back of the heel, anchoring the shoe’s design and reminding wearers of the brand’s heritage.