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The Nike Air Max Plus was conceived in 1998, a pivotal moment when the sneaker culture was in the throes of a significant transformation. The idea of the silhouette was from the great mind of Sean McDowell. The Air Max Plus paid tribute to the ‘90s, paying homage to the uprising subcultures of streetwear and music. The inspiration hit McDowell when he was on a vacation along the sun-drenched coast of Florida, where palm trees would sway gently in the breeze. He sought to create a shoe that would resonate with the pulsating energy of
mother nature, namely the vibrant colours of the sea and sky. The unique and eye-catching design was mostly due to the fact that McDowell was still learning the Nike aesthetic and freestyled the initial designs as no one had had given him an exact direction for the nike tn.